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Icon Music Debuts in Pahadi Music with the launch of "Dunge Naluye 2.0"

Manali May 3, 2024:Icon Music is proud to announce its foray into the rich and vibrant world of Pahadi music with the launch of Icon Music Pahadi. The debut song, "Dunge Naluye 2.0," featuring the iconic singer Vicky Rajta and popular Pahadi influencer Kiran Negi, marks the beginning of an exciting journey in Pahadi music. Pahadi singer Ajay Chauhan, director Manas Gulati, music director Asim Mangoli were also present on this occasion.

Icon Music Pahadi will collaborate with a diverse range of artists of the Pahadi music industry, from seasoned veterans to emerging talents. With plans to release over 250 songs over 3 years, Icon Music Pahadi aims to become a leading force in regional music. 

Rashna Pochkhanawala, Managing Director of Icon Music, said, "Our expansion into Pahadi music represents a natural evolution of our commitment to celebrating regional music. By providing a platform to both established and upcoming artists, we hope to contribute to the continued growth and recognition of Pahadi music on a national scale."

IVY Entertainment Private Limited (“IVY”) is an international media and entertainment company, engaged in the business movie production, acquisition & licensing of premium Films (content rights). IVY owns various rights in more than 150 high profile movies featuring superstars like Vijay, Chiranjivi, Pawan Kalyan, Nani, Vikram, Surya, Karthi, Ravi Teja, Vijay Devarakonda, Dhanush, Venkatesh, Vijay Sethupathi, Vishal, Arya, etc.

Icon Music is a division of IVY Entertainment, a new age music label which is engaged in the business of music rights (audio-visual) production, acquisition, and licensing Bollywood, Tamil, Telugu, Bhojpuri, Oriya and various other regional languages and also engaged in artist management activities .

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