Chandigarh: Aditya Birla Group made a significant foray into the paint industry with the launch of 'Birla Opus' in February 2024. With Birla Opus, Aditya Birla Group entered the rapidly expanding Rs. 80,000 Cr Indian decorative paints market, with an unprecedented level of upfront investment of Rs. 10,000 Cr. The company is
committed to bolstering its paints business with the establishment of six manufacturing facilities nationwide by 2025. Amid the lush greenery of Chandigarh, Birla Opus is poised to embark on an ambitious journey of expansion. The company will host elaborate brand and product expos in over 175+ towns across the country.
Aiming to foster and strengthen relationships with trade partners particularly dealers, painters, contractors, architects and interior designers, the expos are designed to demonstrate Birla Opus’s range of products, product USPs and provide a platform to the trade partners to come and experience the superior product quality and range.
Birla Opus has embarked on a mission to be one of India's leading paint brands, offering an extensive portfolio of 145+ products and 1,200+ SKUs, covering water-based paints, enamels, wood finishes, and wallpapers, featuring 2,300+ tintable color options. Having garnered overwhelming response in previous expos formats and dealer meets across geographies, the Birla Opus team is excited to take this forward to 175+ locations to strengthen connect with the trade fraternity across the nation.
Innovation and creativity do not just stop at the product features but also applies for the names of the Birla Opus' shades. Each shade has been ingeniously inspired by colours, nuances and culture of our country and global trends. In fact, Chandigarh gets a shade dedicated to the city too! An orange tint aptly named ‘Chairs from Chandigarh’ to honour the classic piece of furniture celebrating the modern architecture of the city in which it was designed in.
Mr. Rakshit Hargave, CEO, Birla Opus, said, "We are committed to reaching every corner of Bharat through expos at over 175+ locations and welcoming the trade partners i.e. Dealers, Painters, Contractors, Architects and Interior designers across these locations to come and experience the full range of products from the house of Birla Opus Paints. These expos will play a pivotal role in helping us build deep long-lasting relationships with our trade partners.”
If you are a part of the trade fraternity and want to know more, join us at the Birla Opus Expo at Park Plaza: Ambala, Chandigarh National Highway, Zirakpur, District Mohali, Punjab - 140603 on May 14, 2024 (Tuesday) & on May 15, 2024 (Wednesday) and experience the full range of products offered by Birla Opus.
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