Chandigarh: In a shocking revelation that’s rocked the jewellery market, it has now come to light that fake ‘PP Jewellers’ showrooms have been operating under false branding in Chandigarh and Ambala, misleading innocent buyers by pretending to be part of the iconic PP Jewellers, a brand trusted by millions for nearly five decades.
The stores, operating under the name “PP Exclusive” run by M/s Durga Trading, had no official link to the original PP Jewellers, yet cleverly used similar branding, showroom styling, and even staff uniforms to deceive customers into believing they were shopping at a genuine franchise of the heritage brand.
But the mask finally fell when PP Jewellers themselves filed a case before the Hon’ble Delhi High Court, exposing this fraudulent operation.
Delhi High Court Recognises the Truth: These Are FAKE PP Jewellers
In a crucial turning point, the Delhi High Court recognised and identified “PP Exclusive” as FAKE, ruling that the stores in Chandigarh and Ambala were misusing the PP Jewellers name illegally. The operators of the fake outlets had no right to use the PP name or logo.
The court promptly issued an injunction to stop any further use of the PP branding, and ordered the immediate withdrawal or reassignment of all misleading materials.
This Was Not Just Misuse — It Was a Master Scam
This wasn’t a minor misstep — it was a carefully crafted scam that used the trust built by the real PP Jewellers to sell substandard or unrelated jewellery to unsuspecting customers. The fake stores capitalised on the reputation of a heritage brand, duping people during weddings, festivals, and life events — moments when emotions run high, and trust is placed without question.
From outside, everything looked perfect — sleek interiors, glowing displays, and confident branding. But inside, it was a lie — a store with no connection to the real PP Jewellers, tricking people into believing they were buying legacy and quality.
But perhaps the biggest bait was their aggressive marketing strategy:
"0% making charges and zero labour costs."
It was a trap, designed to lure in cost-conscious buyers with offers that looked too good to be true — because they were. Jewellery-making comes with real labour and design costs. When someone offers zero charges, it usually means they’re cutting corners elsewhere — in quality, authenticity, or both.
Seasoned jewellers and gold buyers immediately flagged this tactic as suspicious — but for many first-time or emotionally driven buyers, especially during wedding or festival seasons, it worked like a charm.
Why This Matters
For many Indian families, jewellery isn’t just decoration — it’s tradition, security, and a symbol of trust. To discover that the gold they bought came not from a legacy brand but a fraudster’s shelf is more than just financial loss — it’s betrayal.
How to Protect Yourself:
ALWAYS verify the store via the official PP Jewellers website.
Look for hallmark certification and matching GSTIN.
Beware of stores using “PP” branding without clear confirmation from PP Jewellers Pvt. Ltd.
Ask for invoices clearly showing “PP Jewellers” as the seller.
The glitter of gold can blind — but not anymore. Thanks to the original PP Jewellers taking swift legal action, the truth about the FAKE PP Jewellers has been laid bare. Let this serve as a warning: not every showroom with a fancy name is what it claims to be.
Shoppers beware — the next time you see “PP” on the board, make sure it’s the real one.
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