Chandigarh, December 10, 2021: Hindware Atlantic, today announced its entry into the room heater segment at the onset of the winter season with a brand-new range. With the launch, the company now offers consumers a varied range of room heaters for their homes. The newly launched products comes in five variants comprising Oil-Filled radiators, Heat Convectors, Halogen Quartz, and LPG+ Electric heaters. The range is available at across stores and on e-commerce websites such as Flipkart and Amazon priced between INR 1,890 to INR 15,990.
Announcing Hindware Atlantic foray into the segment, Mr. Rakesh Kaul CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “Our commitment towards the needs of the customers has driven us to continuously innovate and introduce customer-centric products to address the need gaps. Our range of room heaters are designed and developed based on extensive market research and our understanding of the current market demand. We are aiming to capture a substantial market share over the next three to five years.”
As per a recent industry report, the room heater market currently is estimated worth around INR 400 crore, of which the majority is controlled by the unorganized players. The products these players offer does not necessarily meet the requirements of the consumers, as they do not undertake any market research. This category has grown at about 10% in 2020 and the segment is poised for further growth. With the launch of these new range of room waters, Hindware Atlantic is confident of a positive consumer response.
The range of room heaters are:
• The SALOME OFR room heaters use oil-filled radiators and come with three heat settings, PTC Fan heater and adjustable thermostat which aim to make the lives of customers more comfortable
• With the heat convector model AGNIVO, customers have an advantage of instant heating with the increased warm air flow
• The ERINO halogen room heaters with three halogen tubes are not just an excellent source of light but are also very effective in radiating heat to warm up the room
• The IGNITIO quartz room heaters come with superior quality Quartz tubes offering a long life for customers looking at one-time investments, which is also, pocket friendly
• The MAGMA PLUS room heaters are dual LPG and electric room heaters offering the Piezo Electric Ignition feature with added safety features and boosted heating, specially recommended for outdoor spaces
ABOUT HINTASTICA PRIVATE LIMITED:
Hintastica Private Limited (HPL) is India's leading provider of Electrical Heating solutions. It is a joint venture between Somany Home Innovation Ltd., a fastest growing player in consumer appliances and the leader in building products segment and Groupe Atlantic of France, a 2.2 billion Euro company with over 50 years of rich experience in heating solutions. HPL is delighted to introduce its efficient range of room heaters. With exclusively crafted room heaters, HPL aims to provide its users, a functional yet feas ible range of products. From domestic settings to frigid areas, this set of room heaters is flexible and compact, rightly suited for anything that the user prefers.
ABOUT SHIL LIMITED:
Somany Home Innovation Ltd (SHIL) is the fastest growing player in Consumer Appliances and the leader in the Building Product segment with 3 distinct distribution channels to market. SHIL is focused on servicing end-consumers and is involved in branding, marketing, sales & distribution, and service of various product categories.
The Consumer Appliances business consists of a selection of household appliances such as kitchen appliances: kitchen chimneys, built-in-hobs, cooktops, built-in ovens, dishwashers, sinks under the brand, Hindware Kitchen Ensemble and are leaders in numerous categories they operate in. The brand Moonbow by Hindware & Hindware houses water purifiers and air coolers and ceiling fans are housed under the brand Hindware Snowcrest. SHIL has a Joint Venture with Groupe Atlantic, the world leader in heating solutions where we have formed a subsidiary Hintastica Private Limited (HPL) to further tap the opportunities in fast growing water heater segment and electrical heating segment in India and the SAARC region. SHIL also has a strategic marketing tie-up with the Italian company, Formenti & Giovenzana in the kitchen and furniture fittings segment. The retail business in furniture, home decor, and furnishings is under the brand Evok by Hindware.
SHIL through its wholly owned subsidiary, Brilloca Limited has a versatile range of best-in-class sanitaryware and faucets products with brands catering to a wide pricing spectrum, from luxury and super-premium to mass. The plastic pipes and fittings business under the brand ‘Truflo by Hindware’ is one of the fastest growing brands in this segment in the country. Recently, ‘Truflo by Hindware’ also forayed into column pipes and overhead water storage tanks. Under the brand Neom, Brilloca has a presence in the super-premium and premium tiles market.
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