Chandigarh, April 6,2022: TOPS, a leading FMCG brand, has recently signed up Kareena Kapoor Khan to add strength to its already-dominant presence in the pickle & sauces categories.
A recent survey carried out by the research team of TOPS in Tier 1 & Tier 2 towns surmised that people have aspirational desires and want ‘variety’ and ‘convenience’ in their options, coupled with ‘taste’ and ‘trust’ as the prime factors, before zeroing on a particular purchase decision.
Through this campaign, the brand aims to further strengthen its connect with the consumers across markets by roping in a celebrity brand ambassador. To reiterate the brand’s commitment, Kareena, an icon and an industry stalwart, who reverberates the same sentiments, has been brought on board as the face of the brand in India.
Excited about the partnership, Dr. Nitin Seth, Vice – Chairman, TOPS said, “The association with Kareena comes at a time when the brand is at the cusp of launching a new range of Pickles & Sauces”. Varieties like Dela, Mushroom& Karela are a few cases in point that are sure to tickle everyone’s senses and provide the much-needed satiating effect to every meal.
With these launches, TOPS takes the total tally of its pickle variants to 51, with the punchline “Ab Poore 51 Flavours Mein” for the soon to be aired campaign on various visual mediums. The campaign will depict Kareena relishing the tanginess of a variety of pickles, that are sure to evoke a mouth-watering temptation.
Excited about the association, Kareena expressed her sentiments by saying “Really happy to be associated with TOPS as it is one of my favourite brands”.
Conceptualized by Leo Burnett, the ad features Kareena cooking delectable dishes like Dahi Bhalla, Pasta, Schezwan fried rice and Noodles using TOPS’ new range of Sauces, in a soon to be released commercial.
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