Chandigarh, December : SOMANY Ceramics Limited, a global leader in ceramic tiles and allied products, proudly unveiled its highly anticipated 15mm collection of luxury slabs, COVERSTONE 15, under its new brand vertical 'SOMANY MAX', the grand launch took place in
Mumbai.
COVERSTONE 15 is powered by SOMANY’s FCS (Frittage Compact Slab) technology, which helps in achieving exceptional surface properties through meticulous processes at extremely high temperatures.
This results in a dense, tough, and non-porous and durable surface, highly resistant to fire, chemicals, stains, and scratches.SOMANY has recently set up an integrated plant spanning across 27 acres in Morbi, Gujarat recently with latest CONTINUA+ technology. The new facility comes equipped with an optimized production process and future ready for use of hydrogen in the kiln.
Mr. Abhishek SOMANY, Managing Director & CEO of SOMANY Ceramics Ltd., stated, "In our unwavering commitment to innovation, we've introduced cutting-edge COVERSTONE 15 range with FCS technology,introducing exciting sizes and unseen finishes, first time in India.They bring harmonious aesthetic, minimizing grout lines and introducing fresh perspectives for kitchen tops, countertops, staircases, flooring, wall cladding, furniture elements, window and lift sealing’s. Whether it's the opulent gleam of polished marble, the evocative charm of aged wood, or the rugged allure of natural stone, 'SOMANY MAX' invites limitless creativity, compelling to think beyond.”
The COVERSTONE 15 range includes Technical Porcelain range with full body slabs while the Contemporary Finishes range covers an exquisite range of finishes first time launched in India and accompanied by a range of Luxury Polished finishes with slab sizes starting from 800x2400mm and beyond.
In conjunction with this launch, SOMANY has also launched a 360-degree high octane marketing campaign with its brand ambassador Salman Khan that encompasses TV, Digital, Radio and Outdoor media.
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