Chandigarh, 20 March 2026: Forever mark Diamond Jewellery from De Beers Group launched its first store in Chandigarh at Nexus Elante Mall, located within the malls newly opened jewels souk zone. Known for its exquisitely crafted everyday
diamond jewellery, international designs and collections, the brand brings its distinctive craftsmanship and timeless elegance to the citys discerning jewellery connoisseurs. The new store was inaugurated by celebrated film star Himanshi Khurana.
Forevermark Diamond Jewellery stands for transparency, trust and a high level of confidence, catering to the varied tastes of Chandigarhs refined jewellery lovers when buying natural diamond jewellery. The brand goes beyond the 4Cs to select among the worlds most beautiful natural diamonds, that guarantees their beauty, rarity and responsible sourcing.
Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said, “Natural diamonds remain the most timeless expression of luxury, increasingly chosen by modern Indian women who seek authenticity, rarity and lasting emotional value in what they wear. At Forevermark, our focus is on creating natural diamond jewellery that reflects responsible sourcing, exceptional craftsmanship and refined international designs. Our decision to expand into Chandigarh is inspired by the citys emergence as one of Indias fastest-growing luxury markets and by a discerning clientele with a deep appreciation for quality and design excellence. We look forward to bringing an elevated Forevermark experience to customers here and becoming part of their most meaningful celebrations and milestones.”
For the opening of this exclusive boutique at Nexus Elante Mall in Chandigarh, Forevermark Diamond Jewellery from De Beers Group is proud to partner with Vismay Jewels.
Speaking on the launch, Tanya and Kritin Garg, Partners at Vismay Jewels, said, We are truly inspired by the vision with which De Beers Group has crafted Forevermark Diamond Jewellery for the modern Indian woman. As the master franchisees for Forevermark, it is our honour to bring these contemporary diamond jewellery collections to the refined women of Chandigarh through our very first Forevermark boutique at Elante Mall.
Adorned with beautiful Forevermark diamond jewellery from the signature Icon collection, film star Himanshi Khurana said, “Natural diamonds have always made me feel confident, timeless and truly unique, which is why being part of the Forevermark Diamond Jewellery store launch in Chandigarh is so special. I love the brands exquisite craftsmanship and international designs especially the Icon collection which I am wearing today as well as the stunning solitaire range available in the store that beautifully celebrates individuality and rare moments.”
The new boutique offers an immersive luxury experience and showcases a wide range of diamond jewellery collections right from everyday pieces to statement high jewellery & bridal collections across the brands signature collections like Icon, Avaanti, Twogether and more. The elegant space also features the brands special solitaire lounge alongside international collections designed in Italy, reflecting a perfect blend of contemporary design and timeless craftsmanship.
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