Chandigarh :Bullying can often hide in everyday moments and can sometimes go unnoticed until its impact is already felt. With an aim to create awareness around these situations, Britannia Tiger Krunch launched Tiger Hero Hunt, an awareness-led consumer campaign designed to help kids identify bullying situations through an interactive and immersive storytelling experience.
As part of the campaign, Britannia Tiger Krunch also ran a large-scale school awareness programme for children aged 8–12 years. The programme engaged over 70,000 students across 180 schools in Punjab, Delhi, Uttar Pradesh and Haryana, opening up conversations around bullying in formats children could relate to.
The activity encouraged children to notice bullying and respond with empathy, courage and care. Each child received a specially designed comic strip showing different situations and was asked to complete the story by choosing how they would respond. This gave students a chance to pause on each scenario and think about positive ways to handle it.
Adding to the experience, a Tiger mascot visited the schools and interacted with children. Students also received branded merchandise, making the activity more fun and engaging.
Tiger Hero Hunt experience continues beyond schools through an on-pack experience on Britannia Tiger Krunch packs.
One attachment
• Scanned by Gmail
No comments:
Post a Comment