Mohali/Chandigarh, April 8, 2026: Building on its growing association with IPL franchise Punjab Kings, Highland Group hosted an exclusive ‘Meet & Greet’ event , celebrating its flagship ultra-luxury project, Highland Mayfields – ‘The Address of Kings.’
The event was enlivened by the presence of Punjab Kings players, including Nehal Vadera, Prabhsimran Singh, Xavier Bartlett, Harpreet Brar and Marco Jansen. Guests witnessed a grand player entry accompanied by traditional ‘dhol’, followed by interactive on-stage engagements, a live Q&A session and cultural performances including a ‘Bhangra’ showcase and the Punjab Kings anthem presentation.
Key highlights of the activity were a leadership address and panel discussion on brand positioning and future vision. These were led by Highland Group Directors Vishal Goyal and Harjinder Singh Rangi.
Speaking at the event, Vishal Goyal, Director, Highland Group, said, “Highland Mayfields is envisioned as ‘The Address of Kings,’ a space that reflects aspiration, excellence and a premium lifestyle. Our association with Punjab Kings adds a dynamic dimension to this vision, allowing us to create experiences that connect sport, community and luxury living in a meaningful way.”
Harjinder Singh Rangi, Director, Highland Group, added, “This Meet & Greet was not just an event but an extension of our philosophy of building vibrant, high-energy communities. Our collaboration with Punjab Kings continues to grow stronger, and through such engagements, we aim to bring the spirit of the game closer to our stakeholders and customers.”
The event also featured a comprehensive showcase of the project Highland Mayfields through AV walkthroughs and curated presentations, offering guests a closer look at the vision, design and lifestyle proposition of Highland Mayfields.
The high-energy event brought together Highland Group’s leadership, key channel partners and prominent Punjab Kings players for an immersive brand and lifestyle experience. The event was designed to blend the excitement of cricket with the sophistication of luxury living, reflecting the core philosophy behind Highland Mayfields.
The initiative was part of Highland Group’s broader campaign, ‘The Address of Kings’, which integrates sports, lifestyle and community engagement into the brand narrative of Highland Mayfields. By bringing together cricketing icons and real estate excellence, Highland Group continues to redefine experiential marketing in the luxury housing segment.
No comments:
Post a Comment