Chandigarh: This cricket season, California Almonds brings together the excitement of cricket with the nutritional power of almonds, through its latest campaign, ‘Superfood for a Super You’. Packed with 24 nutrients, including vitamin E, fibre,
magnesium, protein; almonds are the ultimate superfood, and can help support sustained energy and performance, both on and off the cricket field.
At the heart of the campaign is a mobile-first interactive contest that invites participants across India to couple the excitement of live cricket, with the discovery of almond benefits in a fun, immersive way. Live from April 27 to May 24, the experience rewards those who keep coming back and staying engaged through the cricket season.
Easy to access and designed for seamless navigation, participants can visit AlmondWin.com on their mobile phones during live cricket matches and register using a few basic details with OTP verification - no app download required. Once logged in, users enable camera access to enter an augmented reality experience that blends their surroundings with virtual elements. For any queries along the way, users can easily refer to the detailed FAQs available on AlmondWin.com.
Timed to sync with live cricket matches, the experience comes alive as participants move their phone to spot virtual almonds appearing around them, during key match moments. Whether it’s a six, a sharp catch or a game-changing play, users can jump in and participate by tapping on almonds appearing on their screen. Golden almonds surface during moments such as boundaries, catches or milestones, while silver almonds appear throughout the match. Each almond tapped adds to the participant’s score and unlocks quick, bite-sized almond benefits, making every interaction both engaging and informative.
Participants can return across multiple live cricket matches to build their scores and complete their almond benefits collection. Weekly leaderboards reset to give more participants a chance to win, while overall scores accumulate across the contest period, rewarding consistent engagement. Top weekly performers stand a chance to win tickets to popular cricket matches, while the highest overall scorers who complete their benefits collection, become eligible for the grand prize – tickets to the finals.
Extending beyond live match moments, the experience encourages participants to share their progress on social media, turning engagement into social currency. Timely reminders and WhatsApp nudges help participants stay connected and continue their journey through the contest.
With ‘Superfood for a Super You’ California Almonds creates a unique, immersive campaign for fans to engage with cricket in a whole new way, while reinforcing the role of almonds as a powerful everyday superfood. This season, it’s not just about watching the match – it’s about being a part of every super moment.
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