Mohali, November 22, 2023: To empower young women entrepreneurs in the digital world - an insightful workshop was held on 'Digital marketing' by the Startups and Entrepreneurship Development Cell (SEDC) and Social Entrepreneurship, Swachhta & Rural Engagement Cell (SES REC) at Amity University Punjab, Mohali here.
The Digital Marketing Workshop was attended by a dynamic group of aspiring women entrepreneurs, who were eager to harness the power of digital marketing for their business growth.
The event commenced with an enlightening introductory speech by Abhimanyu Goyal ....who shed light on the paramount importance of digital marketing. Goyal emphasized the trends, adaptability, and resilience displayed by women entrepreneurs over the years, attributing these qualities to their success in the business arena.
Following the introduction, an engaging presentation and interactive session were led by Dr. Hansa, Assistant Professor at Amity School of Business, who graced the occasion with her profound expertise in the field of digital marketing.
Dr. Hansa provided a remarkably insightful perspective on digital marketing, delving into the methods and various tools crucial for a successful digital marketing campaign. Emphasizing the significance of a well-structured plan and strategy, she highlighted the role of social media and other marketing tools in gathering customer response insights, enabling data analysis, and promoting data-driven decision-making.
It is imperative to mention that the Digital Marketing Workshop will not just only equip the participants with practical skills and knowledge but it will also foster a sense of empowerment and community. The event successfully celebrated the achievements of women entrepreneurs, recognizing their resilience and adaptability in the dynamic digital landscape.
The collaborative effort of SEDC and SES REC at Amity University Punjab reflects the institution's commitment to nurturing and supporting women entrepreneurs, providing them with the tools and knowledge essential for success in the digital era.
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