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Punjab’s PEHEL Is Using AI to Help SHG Women build high-performing businesses in under 2 weeks

Chandigarh : In Munsiwala village, Sangrur, Manjeet Kaur’s family once depended entirely on her husband’s factory income of ₹12,000–13,000 a month.Today, they run two businesses. Her husband operates a kulcha cart earning ₹400–500 a day, while Manjeet runs a beauty parlour of her own, earning another ₹300–400 a day. Together, their household income has nearly doubled.Her journey reflects the larger ambition of PEHEL, led by the Punjab Development Commission (PDC) and being implemented through the Department of Rural Development: helping women move beyond access to credit and become successful entrepreneurs with the plan to create 1.5 lakh+ women entrepreneurs in next 5 years.“PEHEL was created to help women translate access to credit into economic opportunity. The results show what becomes possible when finance is combined with the right business choice, structured support and technology.” – Seema Bansal, Vice-Chairperson, Punjab Development Commission. “Credit opens the door. The real breakthrough is helping every woman know what to build before the money arrives — and supporting her as that business grows.” – Vinod Raghuwanshi, Co-Founder, Leap 300.Working with Leap 300, PEHEL has added a 300-day technology-enabled entrepreneurship journey around Punjab’s existing SHG credit system — helping women identify the right business, prepare before funds arrive, launch quickly, and continue growing with support from Sakhis, digital learning and AI-powered Vyapar Mitra.

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