Ludhiana : Shiprocket, India's leading AI-driven commerce enabler, today hosted its latest edition of ShiprocketX Yatra in Ludhiana to enable manufacturers and emerging brands unlock the next growth opportunity that lies beyond India’s
borders. Recognising the growing potential for small and mid-sized businesses from the region to tap international demand, Shiprocket brought together local MSMEs, D2C brands and entrepreneurs to discuss the practicalities of building an export-ready business.
Known for its manufacturing and entrepreneurial ecosystem, Ludhiana has ~38 thousand Udyog Adhaar registered MSMEs and holds a strong presence across textiles, apparel, bicycles, auto components, engineering goods and agri products. As more Indian businesses look to diversify their customer base and build global brands, the ability to understand export processes, international logistics and market requirements is becoming increasingly important.
The Ludhiana edition of ShiprocketX Yatra focused on making cross-border commerce easier to understand for businesses that are exploring international expansion. Discussions covered the fundamentals of exporting, documentation and compliance, international shipping, market access and the role of technology in simplifying cross-border operations.
Akshay Ghulati, CEO - International Shipping, Shiprocket, said, “Ludhiana has built businesses with strong product capabilities and a proven entrepreneurial mindset. The next step for many of these businesses is to translate that strength into global opportunity. Exporting can often seem complex when a business is looking at it for the first time, but with the right understanding of compliance, logistics and technology, the process becomes far more manageable. Through ShiprocketX Yatra, we want to bring that knowledge closer to the businesses that are ready to take their next step.”
ShiprocketX Yatra is designed to take export know-how closer to the businesses that are ready to go global. Through these on-ground engagements, Shiprocket helps MSMEs navigate key aspects of cross-border commerce, from compliance and international logistics to market access and technology, giving businesses the knowledge and confidence to explore global demand.
The Ludhiana edition adds to Shiprocket’s ongoing efforts to take export awareness beyond major metros and closer to the entrepreneurial communities driving India’s next wave of growth. By engaging directly with businesses across emerging commercial hubs, ShiprocketX Yatra aims to make global commerce more accessible to MSMEs and help more Indian businesses move from local demand to international markets.
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