Chandigarh: as the Nas-backed label continues to expand its footprint in India. The Delhi-born, Rajpura (Punjab) based artist brings a unique flow and sound to the table to set himself apart from the crowd. The announcement of the deal preceded the arrival of the first single ‘Brand Deals’ which is out now across all streaming platforms.
The official music video is also available on Mass Appeal India’s YouTube channel.
Jaskaran’s 'Brand Deals' is more than music; it's an authentic narrative that delves into the highs and lows of success and the grind of the artists to make it big enabling them to go after coveted brand deals. With a beat produced by his go-to man Dox which is inspired by the legendary styles of Timbaland and Pharrell Williams, the track features funky guitars, pulsating bass lines, and drum shots. Mixed and mastered by Circle Tone, this track seamlessly blends nostalgia with contemporary flair.
Jaskaran, an emerging artist in Punjabi hip-hop, is set to redefine the genre's landscape. With his unique style, showcased prominently in the standout album "Sanju and Sallu" with Chandigarh’s Bagi Munda, he forges a distinct path in Punjabi music. Seamlessly blending rustic roots with a modern flair, Jaskaran's artistry speaks to the evolving sound of the genre. As an up-and-coming artist, he paves the way for a fresh perspective, promising innovation and a unique voice that will leave an indelible mark on Punjabi hip-hop.
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