Ludhiana, February 22, 2024: Godrej Professional, a professional hair brand with products in hair care, colour, styling, and keratin from Godrej Consumer Products Limited (GCPL), introduced its new hair Botox treatment – Botosmooth that can be accessed by consumers across popular salons in Punjab. The
professional salon brand also conducted a hair show to showcase this hair Botox treatment, which was attended by more than 100 salonists and stylists from across the state. Salon professionals got an in-depth understanding about this treatment which is all set to revolutionise the hair care experience for consumers. This initiative not only marks the brand's commitment to introducing innovative treatments but also signifies its dedication to upgrading professionals with the latest in the industry.
Botosmooth by Godrej Professional is a revolutionary treatment that restores and revitalises all types of hair. Zero use of formaldehyde is the highlight of the treatment, making it a safer option compared to others. Even without formaldehyde, it renders hair extremely soft, frizz-free, and reconstructs it into naturally straight-looking hair that lasts up to 30-60 washes. Botosmooth, enriched with a blend of nourishing Nutri oils including Argan oil, Grape seed oil, Coconut oil, Sunflower oil, and Shea Butter, promises to revolutionize hair care routines, setting a new standard of excellence and empowering individuals to embrace their best hair every day.
Commenting on the launch of Botosmooth in Punjab, Abhinav Grandhi, General Manager, Godrej Consumer Products Ltd (GCPL), said, “We already have an established presence in the professional hair care category and expertise in haircare and colour, this makes us enter the next category which is hair Botox treatment. Botosmooth is a superior formulation that is free from formaldehyde that gives a smooth, long lasting, and fizz-free hair. Revolutionary products like Botosmooth enhance the salon experience for clients and foster business growth opportunities for salon owners.”
He further added, “Skill-building education about latest hair treatments is crucial for getting best results in salon hair care treatment. Godrej Professional is doing this by organizing training with international hairdressers and industry experts for stylists across Punjab. This will enhance the skills of all these hair stylists.”
Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated Botosmooth treatment. The session was helmed by international hair expert Filipe Rabelo, who shared tips to introduce them to the latest hair Botox treatment. Shailesh Moolya, National Technical Head at Godrej Professional, spoke about the step-by-step process of the new hair straightening and smoothening technique, Botosmooth, with Najeeb Ur Rehman, Botosmooth & Kerasmooth Ambassador at Godrej Professional. While Sylvia Chen, Technical Ambassador at Godrej Professional, demonstrated some simple styles.
Shailesh Moolya, National Technical Head, Godrej Professional, hailed Botosmooth as a milestone in hair care innovation, stating, "Gone are the days of grappling with styling tools or battling unruly locks. Enriched with Shea Butter & Nutri oils like argan oil, grape seed oil, coconut oil, sunflower oil, Botosmooth offers a transformative solution that suits all hair types. With this Formaldehyde free formula, you can bid adieu to frizzy, dry hair that needs frequent washing and say hello to frizz-free, smooth, shiny, straight hair. We recommend our Godrej Professional Keracare hair care products such as shampoo, conditioner, hair mask and oil, for home care to maintain the results.”
Filipe Rabelo, esteemed global educator and owner of prominent salon chain in Brazil, said, “Botosmooth by Godrej Professional is the salon expert for achieving superior hair texture, offering a revolutionary treatment now available in India. This protein-based product is free from formaldehyde, ensuring a safe and delightful experience for both salon professionals and clients alike. Infused with a variety of nutrition-enhancing ingredients, it guarantees that hair remains healthy and strong while achieving a smooth, sleek finish. This product also reflects a personal collaboration I had with Godrej Professional to introduce Brazilian formulations suitable for all hair types in India."
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