CHANDIGARH: Paras Healthcare unveiled its new brand identity campaign along with the launch of its new logo which reflects the commitment to building a healthy Bharat. Paras Healthcare is now renamed ‘Paras Health’. The new name represents the commitment to being a true partner in health to their patients and communities.
Paras Health’s new visual identity emphasizes its 4 brand values - Compassion, Accessibility, Affordability and Quality that converge to make its vision a reality for all Bhartiyas. Paras Health will continue to focus on its mission of making affordable and quality tertiary health accessible to communities that lack such services. As part of the new initiative, Paras Health has also announced its entry into a new vertical of laboratories, Paras Labs for patients’ clinical testing needs.
Speaking on the occasion, Managing Director, Paras Health, Dr. Dharminder Nagar said, “For the last 17 years, Paras Health has been providing affordable, accessible, and high-quality healthcare services to our patients. The goal has always been to be present in any part of the country where there is a need for high-quality healthcare, and the organization has built a reputation for itself as a trusted healthcare provider that puts the needs of our patients first. Our transformation is not just limited to the change in our name and logo but also keeping in mind the future roadmap of Paras Health, which will encompass curative, preventive, and care from not only the hospital but also in patients’ homes.’’
No comments:
Post a Comment