Chandigarh, 18th May 2022: Finolex Cables Limited, India's leading manufacturer of electrical and telecommunication cables, introduced Bollywood superstar Kartik Aaryan & Bollywood Sensation Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign - 'No Stress. Finolex’. The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in 3 TVCs featuring the two actors. 
The company exemplifies the highest standards of quality in every product and aims to be the most customer-centric organization in the country. With this philosophy, Finolex Cables’ new positioning aims to ‘Xceeds Xpectations’ of its patrons. 
Talking on the brand refresh, Mr. Deepak Chhabria, Executive Chairman, Finolex Cables said, “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.” 
The new brand ambassadors represent the company’s ethos, which is deeply entrenched in Finolex’s philosophy of “quality, innovation and integrity.” As youth icons, both Kiara Advani and Kartik Aaryan bring in zest and energy, which will play a pivotal role in connecting Finolex with the new generation of consumers.
Link to Campaign films: Finolex Fans - Kartik and Kiara - YouTube
The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums ,
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