Panchkula, August 10, 2025: Meghna Modi, the woman Executive Director and Head of Indian Subcontinent for Revlon India, was on a visit to Panchkula to address a session focused on growth strategies for the brand in India. Meghna who spoke about company plans during the talk said, "Revlon India is on an
aggressive expansion path and plans to achieve double business in India in next 2-3 years by increasing its own Brand Outlets from 300 to 600+. We also aim to ramp up our presence in departmental stores from 1000 to 4000+."
Revlon is the first international cosmetics brand launched in India. The brand has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and personal care. Under Meghna Modi's dynamic stewardship, Revlon India, in partnership with Modi‑Mundipharma Beauty Products, has set its sights on a holistic business push. Notably, Modi-Mundipharma (Cosmetics Division) formerly known as Modi-Revlon and a part of Umesh Modi Group, introduced Revlon in India in 1995. It is pertinent to mention here that Meghna Modi, has been tasked with turning around the brand since her appointment in November 2023, Modi is spearheading a strategic reset that spans sales, supply chain, e‑commerce, and organizational culture.
She stated in her talk that the brand mission was to Inspire and Innovate. "The company will focus on the Color Cosmetic range (Makeup and Skin care) and Personal Care range (Hair color, Hair care and Body sprays), these product categories will form our edifice. We also plan to leverage our full potential and expand distribution in all channels – Exclusive Brand outlets, Department Store, General trade, and Ecommerce," said Meghna.
She said that the growth strategy will blend offline expansion with a sharpened digital approach. "Currently, around 25 % of sales come through online channels, with the rest via retail outlets and department stores. Our emphasis will be on boosting social media engagement, especially visual platforms like Instagram, to appeal to aspirational and millennial consumers across Tier‑II cities."
Innovation in the product portfolio is another key pillar. Revlon India plans to launch new categories—including perfume and hair‑care products—and has introduced a millennial‑focused brand, Street Wear Cosmetics, as part of a push into more mass and affordable segments with price points starting at around INR 399 to appeal to aspirational consumers in Tier II cities.
"Through the business revamp-cum-growth plan, the idea is to differentiate Revlon in a fiercely competitive beauty landscape," added Meghna.
It is noteworthy that Meghna Modi, is the eldest daughter of the Umesh Modi Group's Chairman, Umesh Kumar Modi. She has studied at two of the world's most prestigious institutions - London Business School and Harvard Business School. Prior to going to Harvard, she worked at Revlon and then after completing her MBA at Harvard, she worked as a consultant for four years at one of the top management consulting firms - Bain Consulting in Boston, before moving back to India.
No comments:
Post a Comment