29th, March, 2023: The original, British-born, ethical beauty brand, The Body Shop opened its flagship sustainable activist shop on the ground floor of Chandigarh's Nexus Elante Mall.The Body Shop is
known all over the globe for pioneering that business can be a force for good, for introducing new standards of business ethics, and for its change-making business contributing to people & planet for the last 45+ years. In keeping with the brand’s inherently activist spirit and on the occasion of this new store launch, The Body Shop India also unveiled artwork depicting female voices in public life.
The artwork showcases contemporary female body types made of fiber & clay, holding megaphones made of urban & industrial waste. Given that recycling is at the heart of The Body Shop’s identity, the brand has taken inspiration from the heritage site to design the store. This is a natural step for the brand, The Body Shop India uplifting its commitment to powerful recycling goals from its Return Recycle Repeat (RRR) in-store plastic recycling program to actually including recycled waste as a part of the store fixtures.
The new Activist Workshop store concept is an interactive and experiential space that encourages people to explore the brand’s products, campaigns and discover how, together we can positively impact our planet and its communities. This experiential new store concept is a place for play and discovery, where shoppers can get stuck in and get inspired by the brand’s legendary beauty products and ethical purpose. Find out what makes this new concept store a truly unique experience.
RETURN RECYCLE REPEAT
The Body Shop is on a mission to make returning and recycling your plastic bottles a true way of life. The new Activist Workshop store will help customers to easily recycle their beauty product packaging. Tell the workshop store staff if you want to return and recycle any of The Body Shop’s empty plastic bottles, tubs, tubes and pots. Next, put your empty packaging in the bin so our local partners can recycle and repurpose it. Next time you visit, recycle again! Recycling your packaging really is that simple. Seemingly small acts that can lead to big change.
SUSTAINABLE STORE FIXTURES
With this new concept, The Body Shop is going back to its roots and continues its passion of being forward thinking and environmentally progressive. The store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimize its environmental footprint. The store also features worktop surfaces that are manufactured from 100% recycled material, otherwise destined for landfills.
CITY & COMMUNITY CONNECT
Honoring the spirit of city, art, and culture that is distinctive to Chandigarh, The Body Shop has infused its inspiration from the city into the very core of this new store. The space displays an emotive wall painting by Honney Kaushal, a third generational sculpting artist, that depicts various female body shapes with a concept of diversity and acceptance while defying stereotypes. It is inspired by Chandigarh's famed Rock Garden, which has numerous sculptures created from recycled urban and industrial waste. The sculptures at the new store depict body positivity and inclusivity
ACTIVISM HUB
The new store also features an activism hub where people can discover the brand’s activist roots as well as campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing. Customers can also find out how they can get involved and take a stand with The Body Shop’s global and local collective of fearless activists. On the occasion of the launch, the brand is calling upon all store visitors to pledge to be changemakers by advocating for and taking personal action towards active plastic recycling.
MOST LOVED PRODUCTS
Pick up The Body Shop’s most-loved products from the bestsellers’ bays, featuring an edit of head-to-toe heroes loved by customers around the world. Led by single ingredients - many of them sourced through the brand’s Community Fair Trade programme - ranges like Tea Tree, Charcoal and Hemp have become favourites for their hardworking formulas. The Body Shop’s friendly staff is on-hand to offer demonstrations, tailored tips and new ways to experience these iconic products.
GIFTING STATION
Thanks to the gifting station, there are endless ways to make the perfect present as special as your special someone. Get creative and personalize gifts with stickers, ribbons and recyclable paper to treat your loved ones to something truly unique.
A TEAM OF ACTIVISTS
As always, The Body Shop’s friendly, knowledgeable Activist Workshop store teams will be on-hand to help shoppers experience and play with products like never before. They will be happy to offer expert advice, personalized makeovers and body care, skincare and haircare experiential demonstrations. And, if you want to, they’ll also be excited to share and engage in activity around The Body Shop’s recent campaigns, the environment, and social justice and how we can create and fight for a fairer and more beautiful world.
Harmeet Singh-Vice President, Marketing E-Commerce and Product, Asia South at The Body Shop India. said, “ We are excited to bring our first flagship Activist Workshop store to Chandigarh. Since 2019, we have championed the cause of looking social & environmental justice. In the face of rising youth audiences and social inequity, brands like ours have a vital role in driving public conversations and advocating for change, especially for women. We believe our Activist Workshop Store and local relevant initiatives are the right steps in this direction and we would encourage all our consumers to become part of a collective of social & environmental justice.
Punjab, especially Chandigarh is one of our primary markets in India. We had a unique vision for our recently renovated store and wanted it to reflect of our core values and ideologies of being a changemaking beauty brand. Chandigarh’s Rock Garden proved to be the perfect source of inspiration for that. With this, we want to encourage our customers to understand and embrace inclusion and let go of archaic stereotypes. “
Looking to offer a unique experience to customers, the workshop activist store encourages customers to contribute to society. The recently opened store will also allow customers to pledge to become a change-maker with The Body Shop through small initiatives towards plastic recycling. And like the brand’s other stores, this one will have a team of professionals to guide customers too.
The Body Shop, with its Activist DNA, has been a change-maker in the beauty industry for 40+ years and prioritizes sustainability and equality. With a total of over 200 stores, the brand has more than 20 workshop activist stores across India, each of which focuses on various aspects of sustainability and bringing systemic change.
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